Bacova Guild Ltd Case Study

Creating a beautiful home environment is big business these days. Bacova Guild in Covington, Virginia, a wholly-owned subsidiary of Ronile, Inc., is among the nation's largest producers of printed accent rugs, printed floor mats and bathroom accessory ensembles. They offer more than 30 product lines with approximately 3,000 products, sold to national and international retailers and distributors.

Known for its innovative and fresh designs, Bacova relies on Roland’s sublimated production to respond quickly to trends and market demands. Clifton Thomas is a graphic designer for the firm. “We are constantly developing new designs and needed a way to quickly produce them. We transitioned to sublimation printing using Roland’s printers and haven’t looked back,” said Clifton.

Bacova Guild uses Roland’s VersaART RE-640 and RS-640 64-inch large format inkjet printers to handle product development and short run production for its textile products.

"Handling our short runs in-house means we can turn and respond a little quicker," said Clifton. "Our Rolands are reliable, fast and responsive. These are core company values for Bacova Guild.”

“Instead of waiting for a strike off from a screen printer, we can test our designs in-house on the Rolands,” said Clifton. Bacova Guild sublimates its designs onto a variety of textiles and fabrics, including memory foam accents for kitchens and baths. Their coordinated bath lines feature graphics that are carried through on bath, hand and fingertip towels as well as on shower curtains.

Bacova Guild serves retail channels including department stores like Kohl’s and specialty chains like Bed, Bath & Beyond. They also sell to linen stores, mass merchants, mail order catalogs and home centers.

In spite of their large presence in the market, Bacova Guild operates with fewer than 100 employees. “Our smaller size is an advantage in that we can respond very quickly with new ideas,” said Clifton. “Being able to produce our designs in-house saves us time and money.”

Bacova Guild produces designs in a wide range of styles, from spare modern graphics to more traditional, painterly looks. “The high definition head on the VersaArt gives us amazing results. The clarity of the print gets rave reviews,” said Clifton.

Clifton has also been impressed by the ease of use with Roland’s VersaWorks RIP software. “We use one desktop computer to talk to both machines, and the metrics on ink usage are really helpful,” he said.

To maximize production time, Bacova Guild invested in Roland’s automated take-up system. “We can let the printers run overnight and have faith that when someone comes in in the morning, things are just as they expected,” said Clifton.

Since acquiring its Roland printers, Bacova has been ramping up its personalization and short run production. “Handling our short runs in-house means we can turn and respond a little quicker,” said Clifton. “Our Rolands are reliable, fast and responsive. These are core company values for Bacova Guild."

WELCOME

The Bacova Guild, a wholly owned subsidiary of Ronile Inc., is one of the largest producers of printed accent rugs, printed floor mats and bathroom ensembles. Bacova is located in Covington, VA.

Known as an innovative developer of fresh fashion and new home décor products, Bacova annually introduces many exciting new products plus hundreds of new designs that keep its continuing lines unique. Bacova currently satisfies the needs of its diverse customer base by offering more than thirty distinct product lines totaling approximately 3,000 unique items.

Bacova serves almost every channel of retail distribution including Department Stores, Linen Specialty Stores, Mass Merchants, Warehouse Clubs, Home Centers, Mail Order Catalogs and many others. Plus, Bacova sells both directly to retailers and to distributors in foreign countries throughout the world.

Responsiveness and flexibility are key elements in Bacova's ability to serve such a diverse customer base. Whether designing an exclusive style for a mail order catalog, solving a display problem for a mass merchant or packing complimentary products together for a special department store promotion, Bacova continually provides creative marketing and merchandising approaches for its customer partners.

Although Bacova has grown rapidly during the past decade it remains committed to its original ideals of providing a good workplace for its employees, creating innovative products that expand decorating options, producing a quality product for the consumer and supplying superior service for its customers.

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