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Advertising is a process and mechanism usually used by some people or some companies trying to sell us products, services and others using different ways of publishing to attract their own customer advertising is an important source of income
In some developed countries such as United States, where the advertisers job is based on media
(Newspapers, Television, magazines, radio) used to push people to drive thru their own
The advertisers use media to get people to use their products, Points at issue are:
_How ads are developed
_How the world of advertising touch our life and our community.
Long time ago, the advertising mechanism appeared in newspapers. The advertisers tried to find their customers.
Advertising mechanism appeared for the first time in newspapers, letters and fax?
Were the advertisers trying to catch people by telling them a lot about their products or
services, what they are ways to use them and what benefits we get?
This process staying in progress, most of advertisers become more powerful day after other using different ways such as TV, magazines, Internet? Advertising has been moved from one person doing it to big companies of advertising around the world and affecting a numerous number of them.
Today businesses are usually based on advertising, especially in e-commerce, where these companies use technology provided by the Internet to sharing and letting customers know about their products.
This is the way used by huge cartels attracting and having their own customers.
The 20-century represents a very interesting issue where a part of sciences and stilling ahead a studies in the most important university around the world being a major implicating a different specializations such as, business management, advertising, business management..Became involved in economic world.
Today, advertising is provided by e-commerce the most powerful way to attract customers. These developments push the ads companies to spend billions of dollars of in advertising campaigns, internet, TV, magazines , newspapers, ?trying to sell us their different kinds of products and services.
Advertising moves today anywhere, anytime, in homes, in our life, in every things we use
It Touches our minds, our eyes, anything we think about it.
All of these affect our lives, everyone becoming like a robot directed by advertisers and publishers.
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Advertising Important Source Advertisers Developed Countries Business Management Mechanism Customers Commerce E-commerce Publishing
Companies expose a huge numbers of products & services using different ways of competition among them. Thus, these products appears in different slogans, different colors, different shapes? instead of: any kind of soap (DOVE) . The production of these soap come out in different label different colors ,different covers , & different smells. This series of soap touch different kinds of people who are different generations and genders.
All of these are the same but people found it very difficult trying to be helped in what they want and what to try to find. These companies are very big cheaters trying to move people senses in different ways.
Lets take perfumes, such as Calvin Klein, or other brands. Two to five? producers around the world provided all of these perfumes, but people found all the perfumes dissimilar. What?s happening: different label, names, colors, odors and prices. In reality are the same things in support of producers.
Today, globalization makes advertising easier. All countries had been touched, civilization, traditions of different societies such as, most big companies provide fast foods and all civilizations have been touched by big companies such as McDonald?s These foods are different from traditional food right there.
people took a long time for people to try these foods and accept them or other things such as
Coca Cola. Today most countries accept American fast foods in their own plates and
Usually became very interesting in their ordinary lives.
Another important product is coffee. The most important brands are Nescafe and Maxwell House. People around the world buy the first one and others buy the second one why? Because each brand touches different consumers at time they accept a kind of that. In reality these two brands merge into the same producer company. Thus, they are the same kind of coffee exactly but a different slogan, different label, name, and different exterior cover have exposed each one. These represent the big and famous war of advertising campaigns affecting world life and society.
Finally, advertising became a very interesting subject in our life changing our traditions
Involving in our community trying to sell a huge numbers of products by touching in specialty teenagers and attract them.
A massive competition has been in issue among these companies spending billions of dollars to realize their personal targets by changing people?s lives
Here is your essay on Advertising!
The term ‘advertising’ is derived from the original Latin word ‘advertere’ which means ‘to turn’ the attention. Every piece of advertising turns the attention of the readers or the listeners or the viewers or the onlookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.
Image Courtesy : brianrowe.org/LIS550/wp-content/uploads/2012/03/Gender-specific-advertising-heap.jpg
According to American Marketing Association, “Advertising is any paid form of non-personal presentation of ideas, goods or services by an identified sponsor”.
Advertising includes any informative or persuasive message carried by a non-personal medium and paid for by a sponsor whose product is in some way identified in the message. Traditional mass media, such as television and magazines, are most commonly used. However, the direct mailing of catalogues, electronic media advertisements featuring computerized ordering, and other direct-response vehicles are becoming increasingly popular.
Global promotion involves a variety of activities, ranging from in- store point-of-purchase displays and Sunday newspaper coupons to satellite TV advertising and sponsorship of symphony orchestras, athletic events such as the Olympics, Soccer’s World Cup, and major tennis tournaments.
All of these various tools need to be integrated and project a consistent message and image for maximum effectiveness. This is a stiff challenge for global marketers since the tools are not equally effective everywhere and some are not even available in certain country markets.
The most visible promotional activity is perhaps global advertising. Global sales promotion, public relations, and publicity have also become powerful promotional tools because of developments in global communications and the opening-up of new markets. Then there is participation in international trade fairs, direct marketing, and personal selling, the last typically much more localized but still important.
Global advertising can be defined as advertising more or less uniform across many countries, often not necessarily, in media vehicles with global reach. In many cases, complete uniformity is unobtainable because of linguistic and regulatory differences between nations or differences in media availability, but as with products, localized advertising can still be basically global. In contrast, multi-domestic advertising is international advertising deliberately adapted to particular markets and audiences in message and/or creative execution.
There are several traditional problems facing the decision-maker in global advertising. These are as follows:
1) How to allocate a given advertising budget among several market countries?
2) What the message to be use in these various markets?
3) What media to select?
But even before tackling these management decisions, the advertiser needs to define the objectives of the advertising in the different countries. And before doing that it is imperative that the decision-maker identify what can conceivably be expected from the global advertising effort. Thus, the logical starting point in global advertising management is the assessment of the role of advertising in the country markets and the availability of alternative advertising media.