This is the website for A2 Communication and Culture: The Essential Introduction which follows the new 2009 GCE specification. The authors introduce students to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA exam.
What you will find on this website:
- Student Resources: useful and fun online companion materials including flipcards and multiple choice questions.
- Creative Work: handy tips and useful information.
- Coursework: sites and topics:2 new chapters exclusive to the website to help with tackling the coursework.
- About the Series: information and links to other books in the Essentials Series.
- Links to Buy the Book and to Request an Inspection Copy.
- Routledge Media Studies Arena: Routledge's main website for this subject area. Get more information about our books, journals and electronic publishing.
Praise for AS Communication and Culture: The Essential Introduction
Clearly focused on the core assessment criteriaAnn-Marie Walkley, Lecturer in Communication & Culture/ English
Very useful as it ties closely in with the new specClaire Huxham, Lecturer in English, Film and Communication and Culture, Weston Sixth Form Academy
The use of direct address, rhetorical questions and a chatty conversational tone, with lots of concrete, everyday examples will involve students in a way that more conventional Communication studies textbooks do not…Your students will enjoy this more up-to-date approachwww.communicationandculture.co.uk
I found this book accessible and attractively presented. It gave the students good opportunities to get to grips with the concepts and theories of communication. The practical tasks suggested work well in the classroomRichard Evans, Tutor in charge of Communication at Stapenhill Post 16 Centre, Burton-on-Trent
To what extent are you a product of globalisation?
I believe that I am a product of globalisation, I say this whilst typing on my HP laptop made in Taiwan, whilst watching the globalisation video on my Lenovo tablet made in China. Culture has become so fluid that I am unsure of any British made items I actually own, it's so easy to acquire things by the click of the button especially with modern apps like Ebay (mostly ships from China).
Being connected with the rest of the world in a western, industrialised society has never been so easy, having friends all over the globe is becoming easier due to apps like Monkey which lets you video chat with random people all over the world with the chance to add them to Snapchat afterwards. Being someone with family everywhere I see every day how globalisation has changed my life, the fact that I can message my cousins in America or my brothers in Canada, all by the click of a button is amazing.
The world we live in has become so interconnected that you have to start to question if anyone really has any culture or how solid was 'our' culture to begin with if it's been so easy to change. Throughout the world, we have all dissected everyone's culture, adapted and added the thing we like into our own individual culture.
It's hard to argue that I am not a product of globalisation when the broccoli I cooked with earlier was imported from Spain, almost all the food I cook with and eat have been imported from other countries due to the climate in Britain not being able to grow certain fruits and vegetables all year round. So, I have almost been forced into being a product of globalisation due to the country my dad chose to inhabit.
The truth is that us millennials don’t know and we definitely wouldn’t be able to recognise a world without globalisation, when we are on holiday and absolutely drunk we are most likely to stumble into a fast food global giant such as Mcdonalds because we know it and recognise it in a place where everything else seems to be so 'foreign' to us.
So many of the known global giants that I love, and couldn't live without such as my Apple phone, designed by Apple in California but assembled in China are a product of globalisation. If it wasn’t for globalisation this already expensive phone would cost almost double due to the fact that workers in America – a fully developed country, compared to the workers in China - which is still a developing country would demand to be paid more, therefore, increasing the price that we would have to pay as the consumer.
To conclude, I am a product of globalisation like most of my peers and the generation after me who will have no idea what life without imported goods looked like. Globalisation is wonderful to some extent but what price do we really pay to live the life of imported luxury?
by 'Princess Aishat'