My name is ————-
I started writing this essay on a piece of paper, but that’s exactly what I’m not.
Let me introduce myself properly.
I am my parents’ child.
My parents are a driving force in my ambition to make this world a better place. My dream of pioneering my own Ed-Tech start-up first began at my kitchen table, where my parents – an educational strategist and a high-tech executive – would share stories about their work.
My dad, a farmer turned president of a $2B market cap tech company, showed me that determination succeeds in any environment, from the fields to the boardroom. My mom, an education innovator and social justice advocate, impressed upon me the importance of proper and equal education for all. My parents showed me that a profession is more than advancing just yourself or your family – it’s about advancing society.
I am determined to reach and exceed my parents’ achievements, in my own way, by combining the passions born from my life’s biggest influences – education, technology and management.
I’m driven by the desire to use technology and open source principles to improve education in remote and rural areas around the world.
I am a global citizen.
Just before I entered first grade, my father was tapped by a former army commander to work in high tech in Boston. My view morphed from the rolling hills of our town to skyscrapers, the songs of birds replaced by honking taxis.
Two days after arriving in America, I found myself in a public classroom, without a single friend or a word of English to my name.
Feeling embarrassed and confused in class led me to spend my afternoons memorizing the ABC’s and scanning books in English. I forced my parents to give me English lessons every night when they returned home from work. After a year, I felt completely at home, and I even mentored new foreign arrivals, preparing them for what to expect at school and helping them to practice English.
We moved back to my town after six years in Boston, but the experience abroad was foundational. Rooting for the Celtics became as much a part of my anatomy as Brazilian asado – Boston added another layer to my identity.
Acclimating to a foreign culture at such a young age opened me in ways that have been essential to my personal and professional growth. Long afternoons of learning made me an independent learner – a skill I use often at work today, mastering new programming languages and conducting in-depth research at my employer’s innovation center.
Overcoming my language barrier at a young age taught me to be patient, to give others the benefit of the doubt, and instilled the value of mentorship. These insights helped me to become a highly cooperative person whom others feel they can trust.
I am a leader.
I first learned to lead as captain of my high school basketball team, leading my team to a national championship against all odds. We had less talent, less experience, and we were (on average) 4 centimeters shorter than our opponents. In the end, our teamwork and friendship prevailed. After winning the championship, I was invited to scrimmage with the national team. I insisted they allow my entire team come.
Becoming national champions showed me the value of persistence and never underestimating you own abilities, or the abilities of your team. This was especially instructive when serving as a paratrooper; I suffered a serious back injury from long treks with heavy equipment. My commanders presented me with two options: take a desk job, or sign an extra year beyond my mandatory service to attend Officers’ School and afterward lead an elite unit for special operations and technology development. Determined to make the most of my service in spite of my injury, I chose the latter.
Just like the basketball team I led, my first project as started as something of a lost cause: I was handed responsibility for developing a $2.8M thermal tracking device alongside a world-leading military contractor. The project was over a year behind schedule, manned by an exhausted, frustrated team.
I never doubted that we would reach the ambitious 8-month goal the army had set. I created a comprehensive Gantt to meet development, finance, logistics, and HR benchmarks. I worked hard toward creating cohesion between army and civilian team members.
When additional product features required more capital to develop, I used my nights off to create marketing campaigns that I pitched to higher-ranking officers – to countless colonels and even a brigadier general. I solicited private donations from dozens of international donors, tailoring each presentation to their cultural preferences and priorities. I raised $1M in capital, we met our deadline, and our unit became the go-to unit for product development and for special tech operations. After the release of the thermal tracking device, I led 7 additional projects with budgets totalling $4M.
I believe that Ed-Tech is the future.
Growing up in an immigrant community, I developed a close understanding of what it meant to live in a poor, remote part of a country. Teaching at-risk teenagers and elementary school orphans in Thailand brought meaning to my mother’s words, “Education is the distance between have and have-not.” Technology is the only way to shorten this distance.
I intend to leverage my technological skills, experience as an educator, and the business acumen I’ll acquire at Harvard to create Ed-Tech products to increase access to education through low-cost applications based on based on collaborative knowledge sharing and big data analytics.
My tech achievements thus far give me the confidence that I am ready to bring my own products to the public.
I developed a start-up company, an online platform for professional development and recruiting. I drew capital for entire project with nothing more than belief in my idea and very convincing power point presentations. Today, My company has thousands of users and is the main professional development platform for several multi-million-dollar tech firms.
Global change begins from local change, and my country is fertile testing-ground. After my MBA, and hopefully following success as a product manager with an Ed-Tech firm, I intend to pilot my own projects in my country’s periphery, targeting underserved populations.
Harvard is my calling.
More than being located in my beloved childhood hometown, Harvard Business School is the place that piqued my interest in management sciences. I had the opportunity to accompany my dad to HBS courses while he was studying with the Advanced Manager’s Program. Sitting in the AMP courses ignited my interest in case-studies (I ended up reading every study in my father’s folder!), and I enjoyed in-depth discussions with professors like Richard Vietor and Guhan Subramanian. I am fortunate to be able to continue my interaction with HBS through reading articles and case studies on the IBM learning portal.
Harvard is the quintessential learning experience. Through innovations in EdTech, I believe the Harvard standard can become a world-wide education standard.
I’m an adventurer, a risk taker, a challenge seeker. I’m an educator, a leader, an entrepreneur and a social innovator.
I’m not just my past, I am my future; and I’m about to embark on a new chapter of my life, with you, at Harvard.
Upon graduation I wish to lead the fiber-optics product management team in one of the world’s largest optical communication companies (such as Alcatel-Lucent and AT&T), supervising a group of 5-10. Striving to promote myself within the organization, I wish to become the Vice President of Marketing in the fiber optics segment, supervising several dozens of employees.
My mid-term goal is to become the founder and CEO of an innovative fiber optics firm. I desire to position the company as a profitable, international and leading company in its industry, and aspire to establish a sustainable organization, creating workplaces for thousands of employees and turning an underdeveloped area into a flourishing industrial zone. Passave, an optical communication company, which was lately acquired for $300M, is a model for such a successful company.
After fulfilling this goal, I intend to follow the growing trend of successful executives who moved to the public service sector. My plan is to become a senior manager in the Prime Minister’s Office.
I chose my first full time position in the Optronics Division at the military because I knew it will introduce me to the diverse optical communication community in my country, equipping me with basic hands-on experience in the field. The first two years I worked as a Physicist and a System Engineer and then I was promoted to the position of Electro-Optical Projects Manager in the division’s headquarters. There I set the goals, supervised and directed 9 Project Mangers in optical projects performed by 7 different companies in the defense industry.
At that point I realized that for developing the managing tools required for a senior manager I’ll need to gain more experience in bigger organizations. Therefore, I persuaded the head of the R&D directorate to be reassigned to a classified Intelligence unit. My first mission as an Optical Engineer was to lead a group of 4 in building a module which was the heart of a $100M system. One year later I was appointed to a Team Leader where I commanded a team of 8. Two years later I was promoted to Project Leader.
I understood I lacked the financial and international experience of technological project management to lead a global optical communication company. I therefore became a Project Leader in a classified unit of the PMO. I supervised a team of 20, and managed all financial aspects of a $2M project (presented to the Minister of Defense), where I also had the marvelous opportunity to negotiate with highly ranked officials of three foreign governments.
While considering studying for a PhD, I worked as a part time an Internal Consultant of 5 Project Leaders. I then became an Entrepreneur in Residence (EIR) in Precede, an entrepreneurship and investment firm, in hope to learn more about becoming an entrepreneur. Working in Precede, I matured in my understanding. I realized I still lack some Finance, Marketing and General Management foundations, which an MBA will enable me to develop.
In light of my long term goal to become a founder and CEO of a technologically oriented company, I’ll need to gain the strongest possible general management skills. The finance and marketing foundations will compensate for my inexperience in these fields. The structured formal general management education I’ll acquire in Wharton will broaden my view and give me the tools to leverage my experience and create a successful company. I believe an MBA is the most structural way to learn how to build organizational values, culture and design organizational structure and hierarchy.
Moreover, most of my leadership experience was developed in governmental organizations, where a leader is defined in terms of his values, inter-personal skills and professionalism. However, looking into the future, I will need to lead in the private sector where leadership is also characterized by the talent to lead corporate players in global, competitive markets and an understanding of the cultural, economical and financial forces that drive the marketplace. Hence, I believe studying by the researchers of the Center of Leadership and Change Development like Prof. S. Kaplan who composed Framing the Future will help me build and lead a high performance optical communication firm.
My experience is mainly based on large and established organizations. Hence, learning from Prof. Dushnitsky on the various dimensions of new venture creation and growth in Entrepreneurship, will show me his perspective on the trail I wish to follow as a founder. Desiring to build a sustainable company, I am looking forward to taking Strategy and Competitive Advantage, where I hope to learn how to create and maintain such an advantage. Learning how to identify entrepreneurial opportunities and how to exploit them where “Creating Values” was contemplated, will lay a solid basis for achieving these goals by myself.
In a world which is growing ever flatter, I find international exposure and experience important for the global company I wish to found. The Multinational Management major courses, such as Global Strategic Management, and participation in the Global Immersion Program will prove valuable in helping me understand other cultures which will be important when penetrating new markets. This international exposure will improve my ability to establish contacts with other nations, hence supporting my longer term career goal of rejoining the PMO.
Wharton’s mindset and student body imply numerous benefits. The exciting opportunity to participate in school’s management would contribute to the fruitful interaction between students and faculty. I plan to take part in the leadership development activities and the various student clubs to create strong friendships. These connections, combined with the great global alumni community, can be especially relevant as an eco system for the company I plan to start and for recruiting its management backbone.